3C Electronics

Smart Watch Global Launch

How we helped "TechWear" achieve 300% ROAS in the European market.

The Challenge

TechWear, an emerging smart wearable brand, wanted to launch their flagship Series X watch in the saturated European market. They faced two main hurdles: low brand awareness compared to established giants, and a limited initial budget that required high efficiency.

The Solution

Touchdata devised a dual-phase strategy focusing on "Social Proof" and "Conversion Precision".

  • TikTok Hashtag Challenge: We collaborated with 50+ mid-tier tech influencers to create the #TechWearMove challenge, showcasing the watch's fitness features in a fun, dynamic way.
  • Meta Conversion Ads: Retargeting users who engaged with the TikTok content using high-intent conversion ads on Facebook and Instagram.
  • Creative Localization: Ad creatives were localized into German, French, and Spanish, ensuring cultural relevance.

The Results

The campaign exceeded all KPIs.

300%
ROAS
2.5M
Impressions
15%
Conv. Rate

Project Details

Client TechWear (NDA)
Industry Consumer Electronics
Services Social Media Marketing, Paid User Acquisition
Platforms TikTok, Instagram, Facebook