Viral Crowdfunding Success

The Challenge

VoltSource was launching a new portable power station on Kickstarter. The market was flooded with competitors. They needed to cut through the noise and establish credibility instantly to drive backers during the critical first 48 hours.

The Solution

We executed a "Credibility First" strategy leveraging YouTube and SEO.

• Key Opinion Leader (KOL) Blitz: We coordinated with 20 top tech and outdoor YouTubers to release reviews exactly 2 days before launch, creating a surge of anticipation.
• Search Dominance: We bid aggressively on competitor keywords on Google, directing comparison hunters to our landing page which highlighted VoltSource's superior specs.
• Email Nurturing: A pre-launch lead generation campaign built a list of 50,000 interested warm leads.

The Results

The campaign was a massive success, funding reaching $2M.

Project Details