Scaling Modern Home Decor

The Challenge

AuraHome had a great product—minimalist sofas—but their cost per acquisition (CPA) was unsustainable at scale. They needed to move from $2M annual revenue to $10M without sacrificing profitability. They struggled to find the right audience segments on social media.

The Solution

We shifted the strategy from generic targeting to lifestyle-based segmentation.

• Visual Storytelling: We overhauled their Instagram creative to focus on "UGC" (User Generated Content) and aesthetic home transformations, which perform better for decision-heavy purchases.
• Lookalike Audiences: We utilized their existing customer list to build high-accuracy Lookalike audiences on Facebook, filtering for high-income intent signals.
• Pinterest Ads: Opened a new channel targeting users in the "Home Renovation" mindset.

The Results

AuraHome achieved their revenue target in 10 months.

Project Details